Purpose: The purpose the Content Board is to capture key messages, media and formats used to convey identity, story and purpose to audiences, while setting a consistent ton of voice across formats, media and distribution channels to best engage people.
Core concerns: Content refers to data or information that is communicated between and towards people. It requires a medium to convey the underlying message to its audiences, such as audiovisual media like text, images or video, sound recordings or accessible alternatives. In an enterprise, various forms of content are being produced and maintained, exchanged and promoted.
The Content Board is a part of the EDGY language created by the Intersection Group.