As a result of an organizations focus on customer service it is often necessary to document in detail the business events that the organization needs to react upon in order to satisfy the customer. A business event may be used in a matrix with business events in the rows and OrganizationUnit in the columns. In the cells you may describe the type of reaction that the organizational unit needs to perform on a specific business event. It may also be used as a trigger on a WorkFlowDiagram.