A high-level statement of intent, direction, or desired end state for an organization and its stakeholders. A goal can represent anything a stakeholder may desire, such as a state of affairs, or a produced value. Examples of goals are as follows: to increase profit, to reduce waiting times at the helpdesk, or to introduce online portfolio management. Goals are typically used to measure success of an organization. Goals are generally expressed using qualitative words; e.g., “increase”, “improve”, or “easier”. Goals can also be decomposed.
