Enterprise Investment

Chris Potts’ Enterprise Investment approach is described in the EIPMM Overview:

The Enterprise Investment Value Chain:


The value proposition for Enterprise Investment is:

Achieving your goals for both structure and value, as risk-efficiently as possible.

The core tactic is;

Diversify your investments until no more diversity improves their risk-efficiency.

Enterprise Investment is about finding a balance between stability and change, predictabilities and probabilities, so goals are turned into outcomes:


It is the Enterprise Investment Process, also called IIEE for Innovate, Invest, Execute, Exploit, that turns ideas and goals into outcomes:


Meet Chris Potts

Chris is a popular speaker at conferences and seminars around the world. Here are one of his keynotes:

Chris Potts has explained his approach in his trilogy of business novels.