A value proposition stands as a promise by a company to a customer or market segment.
The proposition is an easy-to-understand reason why a customer should buy a product or service from that particular business.
A value propostion can be shown as a symbol in a ValueStream
In a ValuePropostionCanvas a ValueProposition can be shown as a “canvas” where Gains and Pains can be mapped together with the Products & Services for a ValueProposition.