Value Proposition

A value proposition stands as a promise by a company to a customer or market segment.

The proposition is an easy-to-understand reason why a customer should buy a product or service from that particular business.

A value propostion can be shown as a symbol in a ValueStream

In a ValuePropostionCanvas a ValueProposition can be shown as a “canvas” where Gains and Pains can be mapped together with the Products & Services for a ValueProposition.

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