Purpose: The purpose of the MilkyWayEnterpriseMap diagram is to map the different elements into one diagram, creating a view of the enterprise
Core concerns: The MilkyWay enables you to collect objects of the different facets in the EDGY language in one diagram.
From the center and outwards, the milkyway shows:
What people go through in their lives (and when interacting with us).
This is a part of the EDGY language.
What we communicate to people, expressed in information and media.
This is a part of the EDGY language.
What is being done or going on in our enterprise or its ecosystem.
This is a part of the EDGY language.
Purpose: The purpose the Journey Board is to promote an empathetic view of the people we are designing for/with and to share insight and data about people’s lives in a narrative scenario form that co-creators can relate to.
Core concerns: A brand is a symbolic representation of our enterprise and its products. It is designed to communicate our identity (especially how we are different from others) and to invoke a set of expectations in people about our enterprise and our products, particularly in relation to people’s own needs and desires.
The Activity Board is a part of the EDGY language created by the Intersection Group.
Purpose: The purpose the Content Board is to capture key messages, media and formats used to convey identity, story and purpose to audiences, while setting a consistent ton of voice across formats, media and distribution channels to best engage people.
Core concerns: Content refers to data or information that is communicated between and towards people. It requires a medium to convey the underlying message to its audiences, such as audiovisual media like text, images or video, sound recordings or accessible alternatives. In an enterprise, various forms of content are being produced and maintained, exchanged and promoted.
The Content Board is a part of the EDGY language created by the Intersection Group.
