CMO | QualiWare Center of Excellence

Purpose: The purpose of the Business Ecosystem template is to enable an organization to understand itself from an outside-out perspective by modelling the environment in which the organization is embedded.

Core concerns: The Business Ecosystem supplies five elements to model with: Business, People, Things, Business Interaction and Business Moment. The Business Ecosystem template should primarily be used for modeling entities outside the enterprise to identify new business opportunities in the form of Business Moments.

Above you can see a model of a Business Ecosystem. The blue areas are Business Moments, where the interactions between People, Businesses and Things create business opportunities for your enterprise.

Relation to other templates: The Business Ecosystem model is based on the Enterprise Design theories and is as such in the same family as the Architecture Overview, Actor Map, Brand Overview, and the Customer journey map.

The Business Ecosystem is a strategic model and can be used to document a strategic possibility or track along with for example Business Capability Models, Strategy Models, and Work Models.

Properties and metadata: The Business Ecosystem can for example retain the following information:

A description of the diagram
Link to the owner of the application architecture
Link to the one responsible for the application architecture
Audits (auto generated information regarding its current state and access rights)
Associated documents, diagrams and other objects
Inherent Risk detailing risk considerations
Governance information detailing information about the published diagram and who has been involved in the approval of the diagram
Project status: information about budgeted and actual man-hours spent, percentage completed and the latest milestone, result and quality control of a change process.

For more information: If you want to learn more about Enterprise Design, we have a four-part webinar by Milan Guenther available for viewing. You can also visit Milan’s website, where you can learn more about the Enterprise Design framework.

Purpose: The purpose of the Brand Overview template is to document Big Picture Identity – what people think and feel about your enterprise, in accordance with the Enterprise Design framework.

Core concerns: The Brand Overview template allows you to model Brand identity, Brand Behavior and Brand Perception. These elements can then be connected by Association, Aggregation, Flow or generic connections.

The Brand Overview template is about the enterprise as a mesh of personalities, impressions, and images in people’s minds, as expressed in symbols, language, and emerging culture. It is subject to Branding work and related initiatives.

Below, you can see an example of a Brand Overview for Vinto, a winery with branches in both France, Spain, Italy, Portugal and Chile:

Relation to other templates: The Brand Overview template is part of the Enterprise Design framework and is as such related to the templates: Actor Map, Architecture Overview, Business Context, Business Ecosystem, Communication and Customer Journey Map.

Properties and metadata: The Brand Overview template can for example retain the following information:

A description of the diagram
Audits (auto generated information regarding its current state and access rights)
Associated documents, diagrams and other objects
Inherent Risk detailing risk considerations
Governance information detailing information about the published diagram and who has been involved in the approval of the diagram

The above picture shows the properties dialogue window for the Brand Overview template where you can view and edit the diagram’s properties in QualiWare Lifecycle Manager.

For more information: To learn more about the Enterprise Design framework, please visit Enterprisedesignframework.com or view our webinars on Strategic Enterprise Design.