The Balanced Scorecard™ goes beyond financial measures of success for an enterprise and establishes goals and measures in four key business views: Customer;, Financial; Internal Business Processes; and Learning and Growth.
“The Balanced Scorecard™ suggests that people should view the enterprise from four perspectives, (not just a money perspective) and should develop metrics, collect data, and analyze the enterprise relative to each of these perspectives, as is shown in the figure to the right.”
“The Balanced Scorecard™ is a management and measurement system that enables enterprises to clarify their vision and strategy and translate them into action. The scorecard provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results. When fully deployed, the balanced scorecard transforms strategic planning from an academic exercise into the nerve center of an enterprise.”