Purpose: The purpose the Brand Board is to structure, plan and create brand identities, their interrelations, dependencies and expressions (e.g. physical appearance, culture, values, promises).
Core concerns: A brand is a symbolic representation of our enterprise and its products. It is designed to communicate our identity (especially how we are different from others) and to invoke a set of expectations in people about our enterprise and our products, particularly in relation to people’s own needs and desires.
The Brand Board is a part of the EDGY language created by the Intersection Group.