Purpose: The purpose the Journey Board is to promote an empathetic view of the people we are designing for/with and to share insight and data about people’s lives in a narrative scenario form that co-creators can relate to.
Core concerns: A brand is a symbolic representation of our enterprise and its products. It is designed to communicate our identity (especially how we are different from others) and to invoke a set of expectations in people about our enterprise and our products, particularly in relation to people’s own needs and desires.
The Activity Board is a part of the EDGY language created by the Intersection Group.