Template Type: Diagrams

Purpose: The purpose the Brand Board is to structure, plan and create brand identities, their interrelations, dependencies and expressions (e.g. physical appearance, culture, values, promises).

Core concerns: A brand is a symbolic representation of our enterprise and its products. It is designed to communicate our identity (especially how we are different from others) and to invoke a set of expectations in people about our enterprise and our products, particularly in relation to people’s own needs and desires.

 

The Brand Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Asset Board is to build new capabilities from existing assets and knowing your existing assets to build up new ones, to improve capabilities and competitive advantage

Core concerns: Assets are an important concept in economics and strategic management and a central part of finance. Buying assets from suppliers connects the enterprise to its supply chain.

The Activity Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose of the Outcome Board is to model goals to define what we mean by success and what to measure, look for or observe to track outcomes.

Core concerns: Outcomes are the results of activities. They can be intended results such as goals, objectives or more generally the purpose an enterprise strives to achieve. Outcomes can also be unintended, when events unfold unexpectedly and results can only be seen after they appear.

The Outcome Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose of this board is to understand the reason people play a certain role by identifying their identity, therefore understanding the ownership and influence of people on the various parts of the enterprise design.

Core concerns: People are individuals with an identity, motivation and intent, skills and expertise, background, story and personality. The roles people play in an enterprise relate to the activities they are expected to be involved in.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The People Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Process Board is to engineer operations for efficiency and design the interplay between organizational units,

Core concerns: Processes focus the design attention on a flow of activities needed for product creation (either directly or indirectly). They consist of a set of activities that are performed in coordination in an organizational or technical environment.

The Process Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Product Board is to plan, categorize, structure, create, and build what we make and offer to people.

Core concerns: Products are the result of our enterprise activity and encompass physical things manufactured and delivered, or services rendered to people. A product can be composed of any combination of physical goods and other tangible and intangible structures, and activities performed that lead to the production of outputs and ultimately outcomes desired by the customer or user.

The Product Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Purpose Board is to establish a shared sense of what we are there for, and why we exist, to connect people’s activities and individual contributions to the greater purpose to be pursued.

Core concerns: An enterprise’s purpose expresses what its people believe in, consider valuable, and are striving for, usually expressed as outcomes/goals the enterprise aspires to achieve.

The Purpose Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Service Blueprint is to make a blueprint of the enterprise by collecting the most relevant elements.

Core concerns: The Blueprint enables you to collect objects of the different facets in the EDGY language in one diagram.

Purpose: The purpose the Story Board is illustrate identity and purpose, while verbalizing your mission statement as a story.

Core concerns: An enterprise story is a narrative with our co-creators as protagonists, the enterprise as the setting, the ecosystem as context, and the co-creators’ activities as actions.

The Story Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Object Map (previously known as “Structure Board”) is to use a single and consistent vocabulary, while consistently using the same entities and relations when designing software solutions (data models, user interfaces)

Core concerns: An object is a tangible or intangible multi-part structure such as a machine, building, application or data. Objects can have behaviour, such as performing automated activities, or support people that are doing activities. Objects consist of parts: objects that combine to form an object of a higher complexity and function.

 

The Object Map (previously known as Structure Board) is a part of the EDGY language created by the Intersection Group.

More information about EDGY:

• Object
• ObjectMap