Archives: Templates

Purpose: The purpose the Journey Board is to promote an empathetic view of the people we are designing for/with and to share insight and data about people’s lives in a narrative scenario form that co-creators can relate to.

Core concerns: A brand is a symbolic representation of our enterprise and its products. It is designed to communicate our identity (especially how we are different from others) and to invoke a set of expectations in people about our enterprise and our products, particularly in relation to people’s own needs and desires.

The Activity Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Content Board is to capture key messages, media and formats used to convey identity, story and purpose to audiences, while setting a consistent ton of voice across formats, media and distribution channels to best engage people.

Core concerns: Content refers to data or information that is communicated between and towards people. It requires a medium to convey the underlying message to its audiences, such as audiovisual media like text, images or video, sound recordings or accessible alternatives. In an enterprise, various forms of content are being produced and maintained, exchanged and promoted.

The Content Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Channel Board is to get an overview of where and how people interact with the enterprise or each other and make them connect.

Core concerns: Channels are the means of communication between people and the enterprise. They are where moments of interaction between people and the enterprise take place.

The Channel Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Capability Board is to Clarify what needs to be done and the assets your people need to do that, while focusing your resources on the right outputs to contribute towards achieving the intended outcomes.

Core concerns: Enterprises strive to achieve their purpose by creating products that feature in people’s experiences. To do so, they must design and realise their capabilities by orchestrating meaningful combinations of people and assets. Each capability produces well-defined outputs for internal or external business use and contributes directly or indirectly to product creation.

The Capability Board is a part of the EDGY language created by the Intersection Group.

Purpose: The purpose the Brand Board is to structure, plan and create brand identities, their interrelations, dependencies and expressions (e.g. physical appearance, culture, values, promises).

Core concerns: A brand is a symbolic representation of our enterprise and its products. It is designed to communicate our identity (especially how we are different from others) and to invoke a set of expectations in people about our enterprise and our products, particularly in relation to people’s own needs and desires.

The Brand Board is a part of the EDGY language created by the Intersection Group.