OrganizationMap:EDGY

Purpose: The purpose of the Organization Board is to set up team structures and group people together to realize the capabilities of the enterprise. It divides and organizes our work into roles and responsibilities.

Core concerns: An organization is a complex social structure. People form organizations to collaborate and co-create outcomes they cannot achieve alone without explicit agreements about membership, responsibilities and behavioral rules. Organizations are fractal: they are made up of nested structures (e.g. business unit-department-team) that have similar attributes on each level, such as purpose, goals, capabilities and hierarchy.

The Organization Board is a part of the EDGY language created by the Intersection Group.

MilkyWayEnterpriseMap:EDGY

Purpose: The purpose of the MilkyWayEnterpriseMap diagram is to map the different elements into one diagram, creating a view of the enterprise

Core concerns: The MilkyWay enables you to collect objects of the different facets in the EDGY language in one diagram.

 

From the center and outwards, the milkyway shows:

  • the identity elements (Purpose and Story)
  • the Organization
  • the architecture elements (Capability and Process)
  • the Product
  • the experience elements (Task and Journey)
  • the Brand

JourneyMap:EDGY

Purpose: The purpose the Journey Board is to promote an empathetic view of the people we are designing for/with and to share insight and data about people’s lives in a narrative scenario form that co-creators can relate to.

Core concerns: A brand is a symbolic representation of our enterprise and its products. It is designed to communicate our identity (especially how we are different from others) and to invoke a set of expectations in people about our enterprise and our products, particularly in relation to people’s own needs and desires.

The Activity Board is a part of the EDGY language created by the Intersection Group.

ContentMap:EDGY

Purpose: The purpose the Content Board is to capture key messages, media and formats used to convey identity, story and purpose to audiences, while setting a consistent ton of voice across formats, media and distribution channels to best engage people.

Core concerns: Content refers to data or information that is communicated between and towards people. It requires a medium to convey the underlying message to its audiences, such as audiovisual media like text, images or video, sound recordings or accessible alternatives. In an enterprise, various forms of content are being produced and maintained, exchanged and promoted.

The Content Board is a part of the EDGY language created by the Intersection Group.

ChannelMap:EDGY

Purpose: The purpose the Channel Board is to get an overview of where and how people interact with the enterprise or each other and make them connect.

Core concerns: Channels are the means of communication between people and the enterprise. They are where moments of interaction between people and the enterprise take place.

The Channel Board is a part of the EDGY language created by the Intersection Group.

CapabilityMap:EDGY

Purpose: The purpose the Capability Board is to Clarify what needs to be done and the assets your people need to do that, while focusing your resources on the right outputs to contribute towards achieving the intended outcomes.

Core concerns: Enterprises strive to achieve their purpose by creating products that feature in people’s experiences. To do so, they must design and realise their capabilities by orchestrating meaningful combinations of people and assets. Each capability produces well-defined outputs for internal or external business use and contributes directly or indirectly to product creation.

The Capability Board is a part of the EDGY language created by the Intersection Group.

BrandMap:EDGY

Purpose: The purpose the Brand Board is to structure, plan and create brand identities, their interrelations, dependencies and expressions (e.g. physical appearance, culture, values, promises).

Core concerns: A brand is a symbolic representation of our enterprise and its products. It is designed to communicate our identity (especially how we are different from others) and to invoke a set of expectations in people about our enterprise and our products, particularly in relation to people’s own needs and desires.

 

The Brand Board is a part of the EDGY language created by the Intersection Group.

AssetMap:EDGY

Purpose: The purpose the Asset Board is to build new capabilities from existing assets and knowing your existing assets to build up new ones, to improve capabilities and competitive advantage

Core concerns: Assets are an important concept in economics and strategic management and a central part of finance. Buying assets from suppliers connects the enterprise to its supply chain.

The Activity Board is a part of the EDGY language created by the Intersection Group.

OutcomeMap:EDGY

Purpose: The purpose of the Outcome Board is to model goals to define what we mean by success and what to measure, look for or observe to track outcomes.

Core concerns: Outcomes are the results of activities. They can be intended results such as goals, objectives or more generally the purpose an enterprise strives to achieve. Outcomes can also be unintended, when events unfold unexpectedly and results can only be seen after they appear.

The Outcome Board is a part of the EDGY language created by the Intersection Group.

PeopleMap:EDGY

Purpose: The purpose of this board is to understand the reason people play a certain role by identifying their identity, therefore understanding the ownership and influence of people on the various parts of the enterprise design.

Core concerns: People are individuals with an identity, motivation and intent, skills and expertise, background, story and personality. The roles people play in an enterprise relate to the activities they are expected to be involved in.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The People Board is a part of the EDGY language created by the Intersection Group.